An invitation to do better! To WOO: To seek to achieve. To invite. To act, to move. To seek, cultivate, pursue. To court. Say hi to inspiration! In the spirit of positive energy, Woo-Notes shares concepts (strategies or products) attempting to win us over, break the mold and raise the bar! It's about simplicity, functionality, aesthetics, innovation/creativity, and even fun! Always open to ideas and comments, please bring them on.

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Car sharing and Co-branding

Dec 2, 2011 By Catherine // main editor in Branding, Eco/Green/CSR, Urban planning No Comments Tags: Co-Branding, Company branding, Copenhagen, Corporate Communication, Sponsorship

: CNN – electric car sharing by Moveabout.dk

: WWF – IKEA – electric car sharing by Moveabout.dk

: Electric car sharing by Moveabout.dk

Interesting concept bridging electric cars, car sharing and co-brand initiatives with among others WWF, IKEA and CNN. It is great, because this kind of promotion adds value to all parties and for the common good cause of preserving the environment. Users (individuals and businesses) can reserve cars online. Moveabout.dk (in Danish). Instructional video in English here.