Leola Lewis and Joe McDonald Creative Facebook use

This is such a fun social media strategy by Donnelyn Curtis, director of the University of Nevada’s research collections.

She uses Facebook profiles to give reincarnated lives online to students from the 1910s, Leola Lewis (the photo above is taken from her profile) and Joe McDonald.

(UPDATE: Unfortunately, as could be predicted, the profiles have been taken down, even if there is definitely much potential in this kind of thinking - see end of this post)

Curtis told the Chronicle that the unique project is meant “to help history come alive a little bit for students” and expose the university’s special collections to a wider audience.

“It’s been hard to walk the line between being historically accurate and making it interesting for college students,” Curtis told the Chronicle.

I can imaging that this balance must an exiting challenge, and as the article underlines, the Facebook status updates and photos do well in illustrating the atmosphere of the time.

Apart from making history come a bit more alive using modern-day web tools, I’ve got a hunch that this idea has the potential to be transfered to other cases. For example as to company and brand mascots. Another case of creative Facebook profile use has been the creation of a fictive person and using Facebook’s split-screen timeline design to simultaneously show a life with and without drug use. The social media compaign seems, however, to have been shut down.

Unfortunately these strategies of an alternative use of Facebook profiles cannot fare well with Facebook policies. A Facebook page would be the better option.

Via Mashable:

How Did Students From the 1910s Get on Facebook?.

Facebook Timeline Ads Show Your Clean vs. Drug-Addicted Life

Photo by University of Nevada (taken from Facebook profile of Leola Lewis)

pf button Creative Facebook use