I came across this curious advertisement in Danish, which is really more of a private yet strategic message made public: Continue reading
Co-Branding
A shopping bag for everyone
Photo: Dansk Røde Kors
This Christmas, I gave away a couple of these green and reuseable shopping bags from the Danish Red Cross. The bag – also a great housewarming gift – comes in different cool illustrated versions, made in cooperation with renowned Danish designers.
Price is an affordable 50 DKK (about 9$). We’ve used our bags every week for about a couple of years for our grocery shopping.
Other similar initiatives exist of course, though I think this is great and simple design – please share other findings.
Car sharing and Co-branding
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- CNN – electric car sharing by Moveabout.dk
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- WWF – IKEA – electric car sharing by Moveabout.dk
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- Electric car sharing by Moveabout.dk
Interesting concept bridging electric cars, car sharing and co-brand initiatives with among others WWF, IKEA and CNN. It is great, because this kind of promotion adds value to all parties and for the common good cause of preserving the environment. Users (individuals and businesses) can reserve cars online. Moveabout.dk (in Danish). Instructional video in English here.