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I like it when companies – such as Mailiac.com - promote efficient, green communication/meetings, which they can thus also brand themselves on. Using Skype for professional meetings can cut down on transportation and therefore also on both pollution and expenses.
Great strategy and branding. No car to pay parking for or to pollute with, easier navigation through traffic and good conscience for all parties. There’s even an innovative sponsoring option, which companies surely could brand themselves well with. www.degrønneelektrikere.dk.
Interesting concept bridging electric cars, car sharing and co-brand initiatives with among others WWF, IKEA and CNN. It is great, because this kind of promotion adds value to all parties and for the common good cause of preserving the environment. Users (individuals and businesses) can reserve cars online. Moveabout.dk (in Danish). Instructional video in English here.