Apart from the evident goodness of preserving nature, this is a lesson in appreciating what you have and putting a (new) spin on it according to a current and relevant issue also suitable for storytelling / PR. In these times of global warming, issues are flourishing as to the price of development and evolution, and therefore, an old road of trees – once established and now fought for by “greenery-oriented” people – can become a sensational story with green benefits.

On Facebook, I recently came across this internet meme pictured above. Behind this picture lies the story of Continue reading