SOCAP 2012 LIVE: LIVE STREAMING! / SOCAP 2012 Malmö conference ” Designing the future”

May 9, 2012 By Catherine // main editor in Branding, Communication, Eco/Green/CSR, Economize, Social media, Video, Web tools No Comments Tags: SOCAP 2012 Malmö

Malmö Högskola (University): SOCAP 2012 conference: Designing the future in Malmö

All main stage sessions in room D138 will be streaming live from SOCAP: Designing the Future and archived for viewing after the event. If you miss a main stage session, want to watch it again, or even suggest it to someone not in attendance at SOCAP in Malmö, these sessions will be available on our website. View our live stream at SOCAPsweden.com

From the Socap 2012 Malmö program.

Two direct video streams are found here.

Also stay tuned on Twitter through #socapdtf.

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SOCAP 2012 LIVE: Looking for investors / SOCAP 2012 Malmö conference ” Designing the future”

May 8, 2012 By Catherine // main editor in Branding, Communication, Eco/Green/CSR No Comments Tags: SOCAP 2012 Malmö

: Pitchers: SOCAP 2012 conference: Designing the future in Malmö

: Veronica D’Souza, Ruby Cup by Makit Ltd

: Josefin Uhnbom, Food for Thought

: Jens Hagman, Desmo

: Bertrand Gondouin, I Love Spam

: Per Löfberg, Emerging Cooking Solutions

: Björn Söderberg, Fair Enterprise

: Stéphane Buthaud, Humanogames

/// May 8-10 th. 2012 – I am currently attending the SOCAP 2012 conference: Designing the future in Malmö, as a volunteer press support in the press room. ///

Pitch session (3 mins each): Here is the list of pitchers presenting their ideas and companies, and looking for investors. All very interesting social entrepreneurs – read more about them here – and a few of them will gain even more visibility as to funding and networking if they are chosen to present at the conference. I feel very grateful to be meeting so many interesting people with great ideas and companies, including the other volunteers and the event organisers.

An updated list with extra pitchers as well as more info can be found online on the website of the SOCAP 2012 Malmö conference ” Designing the future”.

Also stay tuned on Twitter through #socapdtf.

People/Company info on photos:

Veronica D’Souza, Ruby Cup by Makit Ltd

Josefin Uhnbom, Food for Thought

Jens Hagman, Desmo

Bertrand Gondouin, I Love Spam

Per Löfberg, Emerging Cooking Solutions

Björn Söderberg, Fair Enterprise

Stéphane Buthaud, Humanogames

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Strategic message made public

Mar 26, 2012 By Catherine // main editor in Branding, Communication, Economize, Fun No Comments Tags: Co-Branding, Company branding, Promotion

I came across this curious advertisement in Danish, which is really more of a private yet strategic message made public: Continue reading

Green Benefits [+ beautiful micro trip VIDEO]

Mar 12, 2012 By Catherine // main editor in Aesthetic, Branding, Communication, Eco/Green/CSR, Urban planning No Comments Tags: Promotion, World

Apart from the evident goodness of preserving nature, this is a lesson in appreciating what you have and putting a (new) spin on it according to a current and relevant issue also suitable for storytelling / PR. In these times of global warming, issues are flourishing as to the price of development and evolution, and therefore, an old road of trees – once established and now fought for by “greenery-oriented” people – can become a sensational story with green benefits.

On Facebook, I recently came across this internet meme pictured above. Behind this picture lies the story of Continue reading

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An ad you both want to keep and give out

Jan 20, 2012 By Catherine // main editor in Aesthetic, Branding, Communication, Eco/Green/CSR, Fun No Comments Tags: Design, Graphic design, Illustration / Drawing, Promotion

This is a smart advertisement that one can save and reuse. It is very simple card containing on one side illustrations of how to fold a Japanese Origami bird, and on the other side the take away restaurant’s most basic contacts details – phone number and website – as well as recommending to eat Sushi fresh. It is both fun for creative adults and children.

Selfish.dk

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Bang & Olufsen launch B&O Play

Jan 16, 2012 By Catherine // main editor in Aesthetic, Branding, Video No Comments Tags: Design

The Danish world-renowned company Bang & Olufsen has launched a new sub-brand called B&O Play at the CES 2012 (The International Consumer Electronics Show). It is an interesting new strategy for them and which targets a new and wider demographic.

Still upscale, but in search of an optimal design solution in between portability, performance and price, the strategy draws its creative input from the experience of young designers coming from varied backgrounds outside the consumer electronics industry: the art scene, fashion and furniture industry.

First featured is the BeoLit 12, a wireless iDevice speaker. More info and specifications in the source link and the videos hereafter.

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A shopping bag for everyone

Dec 29, 2011 By Catherine // main editor in Aesthetic, Branding, Eco/Green/CSR, Economize No Comments Tags: Co-Branding, Design, Gift

Photo: Dansk Røde Kors

This Christmas, I gave away a couple of these green and reuseable shopping bags from the Danish Red Cross. The bag – also a great housewarming gift – comes in different cool illustrated versions, made in cooperation with renowned Danish designers.

Price is an affordable 50 DKK (about 9$). We’ve used our bags every week for about a couple of years for our grocery shopping.

Other similar initiatives exist of course, though I think this is great and simple design – please share other findings.

Do you Skype professionally?

Dec 23, 2011 By Catherine // main editor in Branding, Communication, Eco/Green/CSR, Economize, Web tools No Comments Tags: Company branding, Corporate Communication, Skype

I like it when companies – such as Mailiac.com - promote efficient, green communication/meetings, which they can thus also brand themselves on. Using Skype for professional meetings can cut down on transportation and therefore also on both pollution and expenses.

Green electricians

Dec 5, 2011 By Catherine // main editor in Bike, Branding, Eco/Green/CSR No Comments Tags: Company branding, Copenhagen, Corporate Communication, Sponsorship

Great strategy and branding. No car to pay parking for or to pollute with, easier navigation through traffic and good conscience for all parties. There’s even an innovative sponsoring option, which companies surely could brand themselves well with. www.degrønneelektrikere.dk.